How Google and Facebook can help marketers

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Luckily, today we have plenty of opportunities when it comes to marketing a brand or business online.

It is no longer news that two of the most powerful ways to bring huge traffic and leads back to your website is by means of Google Ads and Facebook Ads.

Either you want to focus your marketing efforts on Google or Facebook, both platforms will provide you with instant access to hundreds if not millions of users. At the same time, you will also have the necessary tools to reach your target audience faster and easier than ever.

Beyond any doubt, Google is the leading website and search engine in the whole world. As a result, it provides what seems to be a limitless number of users making searches via its database every second daily. In addition, Google cashes in like a crazy machine. You have definitely noticed how much of the screen space is now filled with paid ads. Therefore, advertising with the help of Google searches has become an effective tool to drive customers.

On the other side, there if Facebook that had quickly found itself as one of the most addictive social networks in the world today. Even if people don’t usually search for specific content via Facebook, each user is a major source of demographics and data, which helps marketers to easily optimize and target their ad campaigns.

Google Ads vs. Facebook Ads

Driving huge traffic and bringing new potential customers is all about engagement and delivering your message to the right audience. Therefore, you can use landing pages via Google Ads or short lead generation forms via Facebook Ads.

Regardless of the method or platform you use, Google and Facebook must both be at the top of your list of effective tools.

Here are a few of the major reasons why.

  • Today there are over 3 billion users on the web. Reaching them through Google and Facebook are two of the most powerful ways that guarantee success. If we look at the Facebook Ads platform, we discover that there are over 1.28 billion active users per month, which means over a trillion page views monthly.
  • If you consider to use Google for your marketing campaigns, you can select and track your audience based on geographic location, demographics, keyword targeting, language, device used, and more. When creating ads through Facebook, it’s all about taking advantage of the power of demographic target, including location, interests and behaviors, user demographics, and custom audiences.
  • Both platforms are optimized for complete mobile advertising.

Who Is the Winner?

It is clear enough that both companies are winners. But, it also depends on what exactly you want to achieve through your advertising. If you are interested in immediate sales, then Google Ads is best; while Facebook is a perfect tool for those who want to focus on followers and lead generation. In other words, it’s up to you!

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The 10 Worst Traffic Cities in the World

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You probably think your daily commute is bad. Heck, you probably hit the horn and yelled obscenities at fellow commuters this morning, however, consider yourself lucky that you don’t have to battle traffic in the world’s worst traffic-congested cities.

Here are the top 10 worst traffic cities in the world…in totally chaotic order, of course:

1. Milan, Italy

Consider yourself lucky that you don’t have to contend with more than just cars, truck, and the occasional motorcycle on the highways. Commuters in Milan have to watch out for cars, trucks, motorcycles, mopeds, a multitude of cyclists…and sheep, which and prone to blocking roads in stubborn herds.

2. Detroit, Michigan, USA

It’s not called the “Motor City” for nothing—Detroit is the heart and soul of America’s auto industry, and commuters feel the result of this, spending a good majority of time stuck in traffic jams and inhaling exhaust fumes.

3. London, England

Bonny Londoners might not be so ever tempered when stuck in traffic. And, who can blame them. The city ranked fifth for the nastiest traffic jams in the entire world!

4. Brussels, Belgium

You may feel slightly bunged up after eating the vegetable of the same name, so it’s ironic that the city itself experiences some of the most evil traffic jams around the globe.

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5. San Francisco, California, USA

There must be something in the water in San Francisco that causes motorists to suffer an annual average of approximately 50 extra hours wasted in traffic congestion.

6. Paris, France

Oo la la…Paris might be the city of lights and sites, but it’s also the city renowned for traffic “c’est pas terrible!”

7. Dallas, Texas, USA

The southern USA is known for its gracious hospitality, but all bets are off when it comes to merging onto the I-20, I-30, or the I-45—the majorly packed metropolitan freeways in the state.

8. Antwerp, Netherlands

Traffic jams in Antwerp are considered the most frustrating in the world, according to a US Inrix traffic survey—where the average commute is known to take 40-percent longer that normal.

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9. Los Angeles, California, USA

Sure, the city of angels is known for its beautiful weather, but one doesn’t expect to spend most of their time stuck in traffic.

10. Rotterdam, Netherlands

This huge shopping and tourist metropolis in the Netherlands is known for traffic jams all day, at all times of the day.