How to make visitors stay on your website

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Every website owner wants to attract visitors like a real magnet. Either you sell with the help of your website or run a blog just for having fun, you definitely expect a lot of comments, shares and thousands of visits, don’t you?

If you see no visitors, it is probably because your website doesn’t work well.

Consider SEO optimization

Of course, you cannot permanently increase the number of visitors to your website without proper SEO optimization. If Google offers the opportunity to gain organic traffic for free, why not using it?

Content marketing

It is important to remember that SEO likes content. The more informational material you publish, the more relevant keywords it contains, therefore, the higher your rankings on Google. So, think about creating informative pages alongside the transactional ones.

Content marketing is the tool that becomes the voice of your brand and brings new customers. And here we are talking not only about blogging, but also about making landing pages, guest posting, mission statements, and email campaigns.

Your presence on social media

Many people now believe that a Facebook account for a certain business is nothing more than just hanging on daily and posting funny pictures and videos. Actually, the situation is different. In fact, it is a full-time job where you have to respond promptly to every customer’s request and you have to solve the problems that might occur the same way you normally do by phone or email.

At the same time, social media is a powerful tool that helps us find our potential customers in their natural environment, get in contact with them, gain trust and valuable leads. That’s why, if you doubt the role of social media within a business, you better stop it right now, and create an account instead.

Don’t fall for the idea that it is possible to increase your website traffic without marketing. This is a complete lie. Driving more traffic means choosing the right strategy.

You can use content, email and community marketing alongside some social media strategies. Consider creating resources such as webinars, infographics, podcasts, etc. in addition, you can also organize social events (contests, promotions). You just have to know that the possibilities are endless.

The last but not least, it is important to follow your competition and always keep the finger on the pulse when it comes to your strategies. It is never too late to choose another path is something doesn’t work properly!

Is Your Social Media Content Quality-Controlled?

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If a tree falls in the forest and there is no one around to hear it, does it make a sound? To put it another way, if you post something on social media and (you think) no one is around to read it, does it still make an impact? A former PR executive in New York, the well-known operator of a popular online job bank in Cleveland and a host of politicians and celebrities will be the first to tell you that every piece of social media content makes a sound – and often a really loud one.

That being the case, it seems odd that even the most experienced marketers sometimes fail to realize that everything, and I mean everything, we say or post to social networks has the potential to impact the public’s perception of our brand – be it personal or professional. Whether you are a big brand or a small business, all of your social media content leaves you open to scrutiny, and the meaning of your messages are always subject to interpretation. What sounds funny to you might be offensive to someone else, and what is intended as a tongue in cheek comment may come off as blatant arrogance.

Perhaps more worrisome is the fact that brands are far too often relying on inexperienced staff to make the determination as to what is appropriate to post on Twitter, Facebook, and elsewhere. Celebrities may build their brand with raunchy, crude content – but your business won’t. Years of hard work devoted to building a stellar reputation can all come crashing down with a simple click of the “Post” button.

So what steps can your business take to ensure that posts are vetted, content is appropriate, and the tone reflects the true meaning of the message?

Here are a few key things to keep in mind in order to protect the integrity of your business by making sure your social posts are designed with the utmost consideration when it comes to customer relations and safeguarding your reputation.

Chain of Command for Sharing Social Media Content

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Every business needs a clear chain of command when it comes to social posting. Who creates the guidelines for posting? Who develops the content to be posted? Who verifies the posts before public distribution? In a small business these tasks might all fall to the same person. For large brands, there might be a team of people responsible for developing and approving posts. But social media moves so fast that best practices can easily be cast aside in the name expediency.

In situations that demand a real time response, knowing who is responsible for making the decision as to content or format will mitigate the risk of posting something that can lead to an unnecessary crisis.

Best Practices and Team Training

In keeping with the theme of strategies and contingencies, your social posting should be guided by a series of best practices covering everything from what to post to how to respond to customers. Your social media team needs to be trained in these areas to ensure they clearly understand their roles and responsibilities when it comes to sharing your corporate message and representing your brand. Simply hiring social media “experts” does not guarantee that they understand your business philosophy when it comes to client interaction.

While there are some universal best practices to abide by (see ‘Don’t Respond Angry’ below), every brand will have its own approach to social engagement. Once you have determined your social voice, draft and edit your content accordingly. What’s more, you should also consider refresher sessions with your team every so often to maintain the integrity of your brand on social media.

Consider Your Response

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The comments you and your team post on social channels are out there for everyone to see. While we want to respond to posts, positive or negative, in a reasonable timeframe, it is imperative to consider what you are saying and how it people will react to your post.

Granted, we generally don’t have the time to spend hours every day mulling over each post that we write. That said, it is still advisable to set aside some time to make sure that your responses to business sensitive comments are well thought out.

For smaller businesses, make sure you take the time to craft your response carefully and read it over several times just to be sure it can’t be misinterpreted. For larger organizations, you need to have a social media posting structure in place that establishes who determines when a post should be elevated to a higher decision maker for review, who is assigned the responsibility of responding to these posts, and who vets the replies along the chain of command?

Don’t Respond Angry

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For small business owners who manage their own social media, it’s easy to take comments personally. The temptation to “teach that customer a lesson” can easily cloud judgment when it comes to posting a reply on social channels. When that happens – and we’ve all seen it happen – things quickly spiral out of control. On the same note, for big businesses who assign social media responsibilities to junior staff, agencies or third parties, it is important to remember that these parties do not necessarily identify with or have a connection to your brand, and they may not fully consider the repercussions of tactless comments.

For these reasons, it is imperative that you consider what you are saying and how it will be perceived by recipients and those with whom they share your comments. While I noted above that real-time interaction is sometimes necessary, you’re better off stepping away and regrouping before you post an emotionally-charged response.

Make Sure Your Agency Knows the Rules

If you do choose to go with an outside party for social media management, best to make it clear early on that you need to have a big say in the best practices outlined at the beginning of your relationship.

In November of last year, a tweet was sent out from the Home Depot account which was chastised for being racist. While the company immediately took ownership of the event and fired the employee and agency responsible, incidents like this raise questions with regards to who is watching over those responsible for your social media content.

As a business owner, you have the right, in fact, the obligation, to know who is posting on your behalf. For example: what are their qualifications, how have they been trained and who is watching over them?

You will be ultimately responsible for the content posted on your social channels, so make sure that your third-party partners clearly understand their responsibilities as they relate to your brand.

In today’s online social world where the lines are blurred between what is ‘right’ and what is ‘wrong’, outsourced social media management can be an effective method, but must be guided by a clear set of rules. There is one simple rule that should be followed by anyone involved in social media posting on behalf of a business: If you think it might offend people, it probably will. So err on the side of caution.

Conclusion

When introducing your brand to the social media world, you need to realize it is considerably more vulnerable than ever before. Every word you share, every response you give and, essentially, every move you make is open to scrutiny by forces both large and small. Ensuring your social content is high-quality and implementing best practices to keep it that way are an important element to the success of your overall social strategy.

Info presented by Rankwinz

Who Runs The Social Media World? Girls.

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Behind every great social media platform stands millions of great women. And boy do they love their smartphones!

According to research compiled by FinanceOnline, which was taken from PEW, Nielsen, and Burst Media, women use social media more often and in more ways then men do. Facebook, Tumblr, Pinterest, Instagram and Twitter all have more women on the platform than men.

Pinterest, not surprisingly, has a more female-centric user base with 33 percent of female online adults using the site, compared to 8 percent of all men. But the tables turn with LinkedIn, where 24 percent of all adult men use the site compared to 19 percent of women.

Perhaps more interesting, women are leading the charge of social media use via mobile. Forty-six percent of women use their smartphone to check in on social media activities, while 43 percent of men use their smartphone.

The same theory holds true for tablets, where 32 percent of women check in to social media versus 20 percent of men.

Here’s where it gets really juicy:

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The research also found that women are more likely to interact with brands via social media than men. More than half of women use social media to show support and access offers from brands, while less than half of men are using social media in the same way.

Women also use social media to stay current with brands and comment on their favorite brands more than men do.

Even in the news sector, women prefer to get their tidbits from social media. Fifty-eight percent of women get their news fix from Facebook where just 43 percent of men hit up the Newsfeed for news.

The fact that women are more active on social media than men isn’t a recent discovery. The statement has held true for at least the last five years. However, it is interesting to see that women are leading the migration from desktop to mobile where social media is concerned, which is a huge concern for social sites coming into the next few years.

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