Making your app appear in the top Google results

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Have you developed an app and want to rank in mobile search engine results? If the answer is Yes, you’re going to need to make room in your SEO strategy for app optimization.

Here are a few tips on how to optimize your app to get the best rank possible.

You need optimization!

Base on a recent Google report, 27% of users are looking for apps in a search engine. The trend is likely to continue, because Google pushes into evidence app downloads from search results paying no regard for Google Play as a search engine. Moreover, Google has become better at ranking apps and this trend will definitely continue.

Although 40% of users still find apps by searching in an app store, it’s still relevant to think of how to optimize your app so that people can find it through a search engine.

Consider the app pack

Regardless of the fact that the word “app” can also include web-based applications as a service, most users think of apps as mobile applications first of all. And Google is aware of that.

Therefore, Google now uses an “app pack” at the top of the mobile search results. You can check it if you search on your mobile device for “photo editor,” for instance.

Use relevant right keywords

The first step of the optimization process is to get a page out of the SEO 101 playbook; i.e. collect the right keywords.

It has been already shown that users who are looking for an app, usually use a noun in their search. Therefore, people might search for “photo editor” or “travel planner.”

Thus, start your optimization process by paying more attention to what your app actually is rather than what it does.

Phrases like “edits photos” is what your app does. Users don’t use such keywords.

Your app is a “photo editor”. That’s is what they will search for.

Improve the title and description

Optimizing the title of your app is very important for SEO purposes. Moreover, Google analyses app descriptions as a text on a web page.

Use the keywords that you have collected from the first step and place them accurately throughout the description. The most important keyword must be placed in the title.

Of course, there are limitations as to the number of characters you can use in the app title, but, in that case, you will need some good creativity regarding what and how you will include in you title and description.

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3 myths about rankings to destroy for a successful business

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Incorrect assumption will always lead to bad decisions and bad consequences. There are three SEO myths that even the most intelligent people believe.

Myth 1: Doubling organic traffic will double sales

Of course, this can be true. Even more, in some cases, doubling the organic traffic can bring much more than doubling your sales. But SEO cannot be approached with this idea as the main point.

For example, you have site structure problems and a large area dedicated to documentation and a blog. Logically, if you fix the site structure and internal link mistakes, you will begin driving more traffic to the documentation and the blog filled with relevant and interesting content. The thing is that this traffic is less likely to be converting traffic, so driving more the organic traffic is possible without targeting what is really important: conversions.

To avoid this myth, think about different sections of your website, give them a value, and then develop method to make sure that once you are formulating the strategy for those sections of your website, you pay attention to the value of that traffic.

Myth 2: Outranking your competitors is crucial

The goal of our efforts is not about rankings at all, but rather income. You might think different, but if businesses were getting higher revenue from ranking in position 20 than position 1, SEO professionals would be working hard to get all their customers to the top of page three.

In addition, it can be effective to not only looking at keyword amounts with the help of a tool like Moz’s Keyword Explorer, but to use SpyFu, for instance, to get a better understanding of how a site is doing overall.

Myth 3: Keyword tools are accurate

Opening people’s eyes to see the reality is often sad but necessary. A lot of customers include huge search volumes of for the phrases they’re thinking about with their initial emails.

Let’s go back to the part where we mentioned that it is better using Moz’s Keyword Explorer rather than Google’s Keyword Planner. The former is more realistic because Keyword Planner is developed for AdWords traffic and, as a general rule, produces numbers far above the number of unique searchers that would reach a result via organic. The Moz tool pays attention to this and algorithmically adapts for that in order to provide numbers closer to organic reality.

Conclusion

Business owners make a lot of mistakes before campaigns even begin. Most of them are the result of a lack of understanding of how keywords and rankings work. Regardless of how successful the SEO campaign is in terms of rankings attained, if the principles and data that the efforts were based on are misunderstood, it could lead to campaign failure.

Importance of Google Analytics for SEO

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Many today know that Google Analytics is crucial for a successful SEO campaign. It doesn’t only offer valuable information about a website but also helps businesses a lot to reach their goals. Before analysing the benefits you can enjoy by using Google Analytics, let’s understand, first of all, what it actually is.

Google Analytics is a free web tool that helps you to collect information about the visitors to your website. In other words, it provides you with valuable information on things such as how a visitor got to your website, what did he/she do when on your website, did they convert or not, and a lot more useful information.

How can Google Analytics help your business?

Google Analytics has four basic areas, including the audience – you can figure out who is visiting your website; acquisition – how visitors got to your website; behaviour – what they did on your website, and conversions – did they do what you expected them to do. Each of these reporting areas is very useful for different business purposes.

In addition, it is important to know that there four key benefits of Google Analytics. They are as follows:

  1. Website usability improvement
  2. Marketing campaign optimisation
  3. Budget allocation
  4. Audience identification

By getting the information about the way visitors use your website plays an important role in terms of understanding if your website satisfies their needs.

Marketing campaign optimisation helps you to figure out what works and what doesn’t work on your website. Therefore, you can later make all the necessary changes in order to improve the functionality of the website.

After you know what is working well and what is not working at all, you can understand where to invest money further. Google Analytics is a great tool here since it helps you identify the gaps in the investments you have made.

Even if you think you know your target audience, the Audience identification report provided by Google Analytics helps you to determine if you are right. In other words, these reports offer user-specific data that is an effective tool to better understand your audience. The data contained in the reports have elements such as visitor’s gender, locations, interests, etc.

Now, it is pretty clear that you must use Google Analytics in order to get your business to a new level. Moreover, it is very easy-to-use and is also flexible so that you can customise it to track everything on your website.

This article was written by Rankwinz

How to Combine Your SEO and Content Marketing for Explosive Results

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A study last year found that collectively $44 billion was spent by brands on content marketing – this works out as around 39 percent of an overall marketing, advertising, and communications budget.

Over the past year, headlines have been flying around telling the story of “content marketing is replacing SEO” or “SEO is dead, content marketing has taken over”. In many situations, the two are made out to be total rivals – who will win: content marketing or SEO?

The reality is, there should be no showdown between the two, they should be working together seamlessly to boost your search marketing efforts and no business should be choosing one over the other.

If you choose to just create regular content without doing any SEO, you may have an incredible read that no one can actually find to share and engage with. Alternatively, if you have some great technical SEO but no content, then your audience isn’t going to be able to build a relationship with you. As search marketers, it is important to bring the two together and blend them as part of an ongoing search marketing strategy.

Create Wiki Content

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Wikipedia is incredibly powerful when it comes to generating traffic and, unsurprisingly, it ranks for almost any search term on Google. Comedy Central once gave a presentation on their marketing, which showed that they receive over 100,000 visitors from Wikipedia every single month.

Wikipedia often suffers from broken links due to the amount of pages and references it has. This is a fantastic opportunity to create content for a great SEO opportunity. It is easy enough to find dead links on Wikipedia just using Google, type site:wikipedia.org [keyword] “dead link” into the search function and check out the results you get.

Info presented by Rankwinz

 

How to Use Data to Prove the Value of SEO

It’s no secret: SEO is not a flavor of the month. Some people, however, still doubt its effectiveness.

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The cost of SEO has grown exponentially. The cost of content production along with increasing expectations from the audience and fierce competition require larger budgets each year. Then there’s the ROI of SEO, which can be hard to establish. That’s especially true today, when organic traffic has merged with content marketing and many other disciplines, making it much harder to distinguish its impact on the organization. And of course, if done incorrectly, SEO can also cause some serious damage to a business or even destroy it completely.

The result of such perception is a slow shift towards PPC (even also among many SEOs). Its ROI is (supposedly) easier to establish and the results are instant. Not to mention that the risk to business is none while job prospects keep growing. But of course as SEOs, you and I know better. We know how important our role is in the company’s marketing mix.The challenge lies in convincing the non-believers to see it that way.

Here are some ideas how you can prove the value SEO brings to your organisation.

Set the Context

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First of all, it’s important for companies to understand what’s already happening with SEO across all industries. Data on the effectiveness of organic search performance across industries can help you explain what’s involved and show how SEO can help achieving overall company objectives. Companies like Gartner, eMarketer, and others can provide you with data and statistics you need for this.

Define Point of Reference

The second step is to illustrate where your company is today and where it was (if possible) before engaging with an SEO, regardless of whether it was you or your predecessor. Setting up those benchmarks will help you to illustrate the impact SEO has had on the company and make the case for why it’s an important part of the marketing mix.

Show Opportunities

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Lastly, you need to show what else your company can achieve with SEO. This will help you present the road ahead but also set goals to report on. Unlike a common perception, SEO plays a number of roles in the company, including:

  • Generates new business opportunities
  • Wins attention of the target audience in different stages of the buying cycle
  • Raises awareness of your brand
  • Helps to build relationships with prospects and customers
  • Expands on your reach
  • Builds up your brand and authority

5 Metrics that Prove Your SEO is Working

The above points are just the groundwork you need to set before you can start to regularly present the value you add to the company. Below is a list of elements you should include in your overall reporting practice.

1. Define Goals

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You probably know exactly what you are trying to achieve. Others, however, might be oblivious or have completely different expectations. First and foremost then you should define the goals you are working towards. After all, there is so much you can achieve with SEO, so you need to pin down exactly which elements you want to be responsible for.

2. Track CPL (Cost per Lead)

Nothing signals the importance of your work better than the cost of acquiring new leads, sales, or whatever other goal you are working towards. With this metric you are be able to prove the monetary value you are adding to the business. You can calculate it by dividing your budget but the amount of sales / leads you generated.

3. Add & Measure Monetary Value On Every Customer Touch Point

By its nature, SEO affects many channels. Customers find your site and call in to your office or grab the phone and dial your number. They send emails or inquire through other channels — and that doesn’t even include work of mouth references. Place a value on each of these touch points. Naturally, such research can never be 100% accurate. But even approximate values can highlight the benefit of your channel to the business.

4. Measure Assisted Conversions

Even with online conversions, what ended up as a paid channel sale might have started through an organic listing. Therefore, you need to measure the impact of SEO on assisted conversions. Luckily that’s easy to do in Analytics.

5. Run Correlation Tests

There are many theories you test in your work, from the effect of a simple meta data change may have on page rankings to more complex ones. But proving that all this work is making a difference can be more problematic. Simple correlation tests can help you visualize and show beyond a doubt that your theories work.

Conclusion

Organizations become skeptical about SEO. To some it seems to offer no ROI and tangible results. Some start to consider PPC as a much viable option and thus diminish the influence SEO have on the organization. To change that you need to prove the value your work brings to the organization through proper reporting and data.

Create Something Powerful & Engaging

 F. Scott Fitzgerald said, “You write not because you want to say something, but because you have something to say.”

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These are two very different approaches and they’re relevant to the way we create content for SEO. While the first will create passable but unexciting content, the second has the potential to create something that is powerful and engaging.

Often in SEO, we have to take the first approach. Our clients need content for their site and we have to produce it for them. We write because we want – or need – to say something.

Yet the very best writing comes when we have something to say. Something that is unique, surprising and has an impact on our client’s customers. And it is our job to help them create it.

So how do we move from passable to great content?

Let’s look at four types of writing:

  •          Writing based on your own knowledge.
  •          Writing based on web research.
  •          Writing based on information clients provide.
  •          Writing based on what you encourage your client to discover or reveal

1. Writing Based on Your Own Knowledge

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Few of us have knowledge of more than a few topics, nor the authority to write well about them. This approach inevitably creates thin content and is not recommended.

2. Writing Based on Web Research

We have all honed our research skills on the web to become “instant experts” on a whole range of subjects. A few carefully crafted searches, some assiduous scanning and editing, and we can create passable content.

But the danger is that all we are doing is regurgitating what we’ve found and not creating anything original.

The process allows us to create content quickly but the downside is that we might perpetuate inaccuracies and spread stuff that is wrong. No matter how good our skills, the content we produce is unlikely to be engaging.

3. Writing Based on Information Clients Provide

Now we’re moving on much more solid ground where we have good material to work with.

But often the writer works to a brief and doesn’t even meet the client. So the resulting content depends on the quality of the brief the writer is given, the background provided and the subsequent editing.

Perhaps this is the most common type of writing in SEO.

But content based on an uninspiring brief is also likely to be uninspiring – and so we have to push the client a little further.

4. Writing Based on What You Encourage Your Client to Discover or Reveal

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This is where you can bring real value – you enable your client not just to say something but to them discover something worth saying. That means:

  •          Really listening:Sometimes the greatest insights come after a formal meeting. Chatting over a coffee or on the way to the car park, a hospitality event, an industry gathering.
  •          Asking probing questions:Show a natural curiosity, try to understand your client’s motivation and the implications of what your client is saying. Asking the right questions is a great consultancy skill.
  •          Helping your client see things from a different perspective: Introduce new topics, share interesting articles, educate your client, challenge their assumptions.

This leads to perspectives that are fresh and original – and unique to your client. As a result, the content will also be fresh and original.

Info presented by Rankwinz

 

 

Why Should UGC be a Part of Your SEO Strategy?

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It is no secret–fresh and engaging content is the lifeblood of any successful website. It drives traffic, promotes conversions, and provides searchable material for Google and other search engines to scan and evaluate. Without a steady flow of new content the Internet would virtually grind to a halt. But creating new and engaging content takes time and effort, and SEOs and webmasters are constantly on the look out for new ways to bring rich content to their sites.

User generated content (UGC) provides one solution to the ongoing search for new content. UGC not only provides a steady stream of rich, searchable content for a given website, it also helps to keep webmasters and SEOs informed on the trending topics that their customer base finds most interesting. But just what is user-generated content, and how can it play a part in your SEO strategy?

What Do We Mean By User Generated Content?

User-generated content is, quite simply, any content that is created and submitted by your website visitors. It might be a blog comment, a product review, an uploaded image, social networking updates, or other ideas. We see user-generated content everyday, particularly on e-commerce sites, and we tend to take it for granted. But UGC can actually play a significant part in a business’ SEO campaign.

UGC Provides Unique Content for Your Website

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Search engines thrive on a steady stream of unique, searchable content. This can be particularly problematic for e-commerce sites whose product descriptions are likely to be blocks of boiler-plate text provided by the manufacturer. These product descriptions are, more often than not, identical across a number of different online retailers and a clear violation of Google’s Panda update. This gives the search engine bots very little material to work with when they crawl a website looking for information to incorporate into their page ranking algorithms.

User generated content, such as product reviews and customer testimonials, give the search engine spiders the content they need to properly evaluate a website. Moreover, that user-generated content tells the search engine that your site is active, and providing a valuable service to online customers. That factor alone can set your website apart from those sites that may not be open to user’s comments, reviews, and testimonials.

UGC Is a Great Source for Long Tail Keywords

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Allowing visitors to your site to leave comments, post reviews, upload images, and participate in forum discussions, gives you the opportunity to see exactly how consumers are talking about your products and services. This can be invaluable when researching keywords and phrases for your SEO campaign. By looking at the language your customers use, and the phrases that get repeated across a number of different postings, you will be able to identify new long tail keywords that will be invaluable in your on-page optimization strategies.

UGC as a Source for Your Own Content

One of the biggest challenges facing webmasters and SEOs is creating their own stream of unique content for their websites. User generated content provides a great source for blog topics. By monitoring the UGC on your websites, you can get a good idea of what your customer base is talking about, what questions they may have about your products and services, as well as related concerns they may have with your industry in general. This is a rich vein of information that can be mined for blog topics that will be timely and address the specific interests of your customer base.

UGC Allows You to Interact With Your Customers

This is another area that is particularly important for e-commerce sites. Enabling reviews, testimonials, and customer forums may be a great way to generate content for your site, but they should be closely monitored. If a customer has an issue with your service, or a complaint about a product, other customers will judge you according to how well you deal with the complaint. So be quick and courteous in your replies. It is also important to use a strong spam filter on your site to avoid getting a flood of spammy content. Search engines hate spam as much as potential customers, and you want to minimize its occurrence as much as possible.

Advanced UGC & Tips to Really Shine

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If you really think about it, every major platform is UGC based. This includes everything from blog sites, like Search Engine Journal, to major social sites like Flickr and Instagram. It’s all user-generated content. So, how can these sites help you think outside the box?

Our team has been developing an auto glass repair site for a few years now. Recently, we launched a new feature on the quoting process where the visitor can upload a picture of their broken glass for a discount on service. We used the year, make, model, and part name of the image to generate the image name and alt tag. We then placed the image in strategic areas of the site. I’m sure your niche has a solution to create UGC to increase your SEO beyond product reviews and blog comments. Other ideas might be to create user profiles on your site or build an embeddable widget for your fans to share, possibly with tabbed content of some sort.

Search engines thrive on a steady stream of unique content, but it can be difficult for SEOs and webmasters to continually feed that need. User-generated content is one way to produce a steady flow of unique content, making your website more attractive to both customers and search engine bots. Opening up your website to user-generated content will not only contribute to your SEO strategy, it will ultimately help you better connect with the visitors to your site, building brand loyalty and online success.

Info presented by Rankwinz