5 reasons why landing page is important

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For many years online marketers have used the landing page as a sales tactic. It was supposed to make the visitors take a special action. Today landing page has become an important tool for successful marketing. Every imaginable business organizations assure to have a landing page for paid advertising.

A landing page is a simple page on which people land on because an advertisement or link directed them to that specific page instead of your home page. Effective landing pages are always simple and they show the visitors what they are going to get from the specific platform. There are many ways to create a landing page but first, you need to understand why landing page is important

1-Create landing page for conversions of leads

A landing page is a lead generating workhouse of the sites. If you have a product or an eBook to sell you can create a workshop for the promotion and a signup form for the web page. However, the signup might not show good results when you have created a page with details that demonstrate the benefits of having your eBook. For the lead generation campaign, your landing page should have:

  • Audio
  • Video
  • Descriptions
  • Images
  • Intuitive call to action

2-Advertisement conversions

Any kind of advertisement will be more effective when it is targeted towards a page that explains everything about the advertisement and supports it with facts. The landing page for paid advertising is more effective when they are relevant to the ads. Smart marketers will always experiment with different combinations of landing pages and ads. They will include different keywords to optimize the ages for a specified group of PPC ads.

3-Local content

If you want to get your website to rank higher when people search it on their mobile phones and other devices is to have local content. In order to start building the local content, you should create landing pages with localized and down to neighborhood content. You can link the content to the necessary pages that will make your site rank higher for the local research.

4-Social media ads

In order to deepen the connection with the visitors, you can have your social media profiles linked to the landing page. you can increase your engagement with the customers by running twitter and facebook feeds that will send your customers towards your landing pages. It will help you know how many of your customers are coming from these platforms and you can create a landing page for conversions.

5-Smart content

On the landing pages, you can create the content that will target a special audience. You can post images, videos and even articles on the landing pages that will make your customers understand how your products will solve their issues. It is a smart way of grabbing the attention of the visitors.

You can easily direct the visitors towards are specific content by using the landing pages. All you have to do is understand what the visitors want and then create everything accordingly.

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YouTube as a powerful promotion tool

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It might be really surprising for you to find out that the average user spends up to 40 minutes per session on YouTube. Whiting this time period, the user is exposed to a lot of advertisements. That is the place for your small business.

The number of people using the Internet for their news and television programming is growing significantly. Therefore, instead of investing into a commercial on radio, television, or print, consider having an ad on YouTube. It will allow you to reach potential customers via a more targeted approach.

There are many benefits of YouTube advertising, including:

REACH

Based on the current statistics, YouTube has 1.3 billion users and they watch almost five billion videos every day. And this number wont’ stop increasing! Therefore, YouTube is a great opportunity for you to spread your message and reach millions of people that can eventually become your customers.

TARGETING

When it comes to targeting, YouTube provides many options to choose from, including:

  • Topic– the subject of the video content
  • Demographics
  • Keywords
  • Placements– specific pages relevant to ad
  • Category– interest

TIME

It turned out that users spend more time on YouTube than on other social networks available today. This is very effective for small business that try to draw more attention to their advertisements. If speaking about mobile users, the average session time spend on YouTube is more than 40 minutes.

COST

In terms of budget, with YouTube ads you pay per video view. A typical video ad runs between $0.10 and $0.30 per view. This depends on the quality of the video, your targeting and the overall goal.

It is for sure that everybody watching a YouTube video has seen the “Skip Ad” button. If so, you might be worried that you will have to pay for a view by the user who didn’t watch your entire ad. You don’t have to worry! YouTube doesn’t charge you for the first five seconds.

MEASURABLE

YouTube ads are more measurable if compared to TV advertising. You probably know how. You have the possibility to track the success of your video digitally by using clicks. Moreover, you can get in touch with your customer service representatives to find out where the consumer heard of your product or service. YouTube also allows advertisers to see when someone skipped your add as well as when people watched the video through YouTube’s Analytics.

So, is YouTube advertising worth giving a try? Definitely yes!