How to make visitors stay on your website

want18-1L6yjV1402989518

Every website owner wants to attract visitors like a real magnet. Either you sell with the help of your website or run a blog just for having fun, you definitely expect a lot of comments, shares and thousands of visits, don’t you?

If you see no visitors, it is probably because your website doesn’t work well.

Consider SEO optimization

Of course, you cannot permanently increase the number of visitors to your website without proper SEO optimization. If Google offers the opportunity to gain organic traffic for free, why not using it?

Content marketing

It is important to remember that SEO likes content. The more informational material you publish, the more relevant keywords it contains, therefore, the higher your rankings on Google. So, think about creating informative pages alongside the transactional ones.

Content marketing is the tool that becomes the voice of your brand and brings new customers. And here we are talking not only about blogging, but also about making landing pages, guest posting, mission statements, and email campaigns.

Your presence on social media

Many people now believe that a Facebook account for a certain business is nothing more than just hanging on daily and posting funny pictures and videos. Actually, the situation is different. In fact, it is a full-time job where you have to respond promptly to every customer’s request and you have to solve the problems that might occur the same way you normally do by phone or email.

At the same time, social media is a powerful tool that helps us find our potential customers in their natural environment, get in contact with them, gain trust and valuable leads. That’s why, if you doubt the role of social media within a business, you better stop it right now, and create an account instead.

Don’t fall for the idea that it is possible to increase your website traffic without marketing. This is a complete lie. Driving more traffic means choosing the right strategy.

You can use content, email and community marketing alongside some social media strategies. Consider creating resources such as webinars, infographics, podcasts, etc. in addition, you can also organize social events (contests, promotions). You just have to know that the possibilities are endless.

The last but not least, it is important to follow your competition and always keep the finger on the pulse when it comes to your strategies. It is never too late to choose another path is something doesn’t work properly!

Advertisements

How to Combine Your SEO and Content Marketing for Explosive Results

Image

A study last year found that collectively $44 billion was spent by brands on content marketing – this works out as around 39 percent of an overall marketing, advertising, and communications budget.

Over the past year, headlines have been flying around telling the story of “content marketing is replacing SEO” or “SEO is dead, content marketing has taken over”. In many situations, the two are made out to be total rivals – who will win: content marketing or SEO?

The reality is, there should be no showdown between the two, they should be working together seamlessly to boost your search marketing efforts and no business should be choosing one over the other.

If you choose to just create regular content without doing any SEO, you may have an incredible read that no one can actually find to share and engage with. Alternatively, if you have some great technical SEO but no content, then your audience isn’t going to be able to build a relationship with you. As search marketers, it is important to bring the two together and blend them as part of an ongoing search marketing strategy.

Create Wiki Content

Image

Wikipedia is incredibly powerful when it comes to generating traffic and, unsurprisingly, it ranks for almost any search term on Google. Comedy Central once gave a presentation on their marketing, which showed that they receive over 100,000 visitors from Wikipedia every single month.

Wikipedia often suffers from broken links due to the amount of pages and references it has. This is a fantastic opportunity to create content for a great SEO opportunity. It is easy enough to find dead links on Wikipedia just using Google, type site:wikipedia.org [keyword] “dead link” into the search function and check out the results you get.

Info presented by Rankwinz

 

A Content Marketing Manifesto: 10 Principles to Drive Creative Content

Image

No two content marketers are like. For example, Dan Zarella of Hubspot likes to focus on the data-driven reasons for why marketers do what they do. On the flip side, Leo Widrich of Buffer focuses on the psychological reasons for what concepts define our thought processes. Jay Baer believes in youtility, Lee Odden wants to optimize, Seth Godin uses pithy pitches, and Chris Brogan’s forte is to build trust.

Every marketer has unique and distinct ideas on how to approach content marketing. And no doubt each person brings their own personality and moral values into the business of marketing. The following is the content marketing manifesto I like to adhere to. It is a declaration of the policies and aims that I work with and those that define the context under which I make all marketing decisions.

Here are its basic tenets:

1. Love What You Create

Image

If you don’t start with what appeals to you personally, and what you would love to read and re-read (or watch or listen to), how could you possibly convince someone else to give your creation a shot?

2. Don’t Reinvent the Wheel

A lot has been done by smart people the world over. Use what they’ve done and build upon it. Existing content within your own company can be re-used, it can be upcycled, it can be integrated, and it can be weaved into different formats. Milk your existing content for all it’s worth because you’ve put great effort into it and it would be a shame for more people not to see it. Also, curate other peoples’ content but add value to it by offering up an additional opinion or an insight or perspective. Doing so will keep the pressure off you from joining the content creation rat race. And you’ll have more time to focus on creating stuff that you love.

3. Make Incremental Changes

Image

Sailors do this all time. When a ship starts to veer off course, they never make one drastic course-correct. Doing so could tip the ship over. Airline pilots do this too. When the plane starts to swerve, they make small adjustments to get it back on track. The brilliance of this is that it allows the vessel to stabilize and it allows the captain to gauge the effect of those changes in time to react to them. You are the captain of your content ship. Believe that small changes in the right direction can have a much bigger impact than a few huge overhauls.

4. Always Apply the 80/20 Rule

There’s no reason to scramble for everything shiny. Not every social network is going to help your business or your customers. Not every new tool is going to increase your productivity. Try new things and give them a reasonable time frame of success. Doing so will help you find what works (the 20 percent) and use it consistently to maximize returns (the 80 percent).

5. Celebrate the Wins, Don’t Rue the Losses.

Image

It’s important to recognize how far your work has come without losing sight of where you want it to go. Live in the moment but always be looking ahead. Since content marketing is a long-term game, it’s easy to sometimes lose focus, get disheartened and give up when instant results don’t roll in. But if your strategy is solid, you’ll be able to stay the course and gain momentum with the small wins. Someone wise said, “It’s always the little things.”

6. Your Strategy Will Save You

Image

Spend inordinate amounts of time creating, recreating, and refining your content strategy. Drill down and define your goals and the customers you love to work with. Find out what makes them so lovable. Doing so will help you identify other people with the same traits. When you’re out of ideas, feeling demotivated or when things aren’t turning out the way you wanted, your strategy will guide and reinvigorate you.

7. Transparency Wins Every Time

No matter the situation you encounter, whether it’s a harsh comment on a blog or a crisis over on social media, strive to be honest, explain the facts, define your position and take responsibility. When you put yourself out there openly, the right people will be likely to reward you with their respect and trust. Learn to ignore the trolls and develop a thick skin.

8. Strive to Test, Experiment, and Test Again

Because you won’t magically know what works and what doesn’t for your business model. Sometimes testing might mean taking one step forward and two steps back. So be it.

9. Have Fun, Dammit!

Image

Don’t create boring content. The world does not need another “why my product is so great” blog. What the world needs is something made with love and conviction. What the world needs is somebody who comes alive while creating stories. Create; and have fun creating. Because you having fun will translate into a better product than you not having fun creating it.

10. Don’t Obsess Over Your Niche

Yes it’s good to be focused and attract a niche following. Yes SEO is great and being relevant is obviously important. All of that matters. But it is secondary. The primary focus is to be interesting. People need to actually want to read your content. Your words need to show your personality. Your stories need to be informative, helpful, funny, etc. or stand out in other meaningful ways. Without that primary interest, there’s no long-term sustainability.

Conclusion

This content marketing manifesto is born of my beliefs, my straight-shooter nature, and my experience with what moves the needle.

 

Info presented by Rankwinz