5 reasons why landing page is important

Responsive landing page development vector template illustration

For many years online marketers have used the landing page as a sales tactic. It was supposed to make the visitors take a special action. Today landing page has become an important tool for successful marketing. Every imaginable business organizations assure to have a landing page for paid advertising.

A landing page is a simple page on which people land on because an advertisement or link directed them to that specific page instead of your home page. Effective landing pages are always simple and they show the visitors what they are going to get from the specific platform. There are many ways to create a landing page but first, you need to understand why landing page is important

1-Create landing page for conversions of leads

A landing page is a lead generating workhouse of the sites. If you have a product or an eBook to sell you can create a workshop for the promotion and a signup form for the web page. However, the signup might not show good results when you have created a page with details that demonstrate the benefits of having your eBook. For the lead generation campaign, your landing page should have:

  • Audio
  • Video
  • Descriptions
  • Images
  • Intuitive call to action

2-Advertisement conversions

Any kind of advertisement will be more effective when it is targeted towards a page that explains everything about the advertisement and supports it with facts. The landing page for paid advertising is more effective when they are relevant to the ads. Smart marketers will always experiment with different combinations of landing pages and ads. They will include different keywords to optimize the ages for a specified group of PPC ads.

3-Local content

If you want to get your website to rank higher when people search it on their mobile phones and other devices is to have local content. In order to start building the local content, you should create landing pages with localized and down to neighborhood content. You can link the content to the necessary pages that will make your site rank higher for the local research.

4-Social media ads

In order to deepen the connection with the visitors, you can have your social media profiles linked to the landing page. you can increase your engagement with the customers by running twitter and facebook feeds that will send your customers towards your landing pages. It will help you know how many of your customers are coming from these platforms and you can create a landing page for conversions.

5-Smart content

On the landing pages, you can create the content that will target a special audience. You can post images, videos and even articles on the landing pages that will make your customers understand how your products will solve their issues. It is a smart way of grabbing the attention of the visitors.

You can easily direct the visitors towards are specific content by using the landing pages. All you have to do is understand what the visitors want and then create everything accordingly.

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What is website audit and How to do SEO website audit

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A website audit is a complete examination of your site. It covers the components that decide your site’s visibility in web crawlers. This incorporates; indexed pages, page errors and site speed. Site reviews are the point at which you analyze your site top to bottom. A report will give you a comprehension of what is not working and where to focus your endeavors.

Why do I require a website audit?

Web indexes are getting significantly smarter. We are seeing an ever increasing number of changes by the way they work out the list items when somebody makes an inquiry. Numerous years prior it was as straightforward as adding keywords to your title labels and substance and header tags. Include few back links, and that was it, you got positioning. However to continue this you require familiarity with how your site is functioning, and to what expand seek changes have influenced your rankings. How clients see your site that is the place the site review comes in. Detect website errors.

How to do an SEO website audit?

To start your review, you’ll require three snippets of data and follow the procedure

  1. Domain
  2. Brand Name
  3. Location
  4. Traffic Overview

Visit SEMRush and look for the root area. You’ll be given a chart of natural and PPC activity, five competitors, and five top keywords. You’ll additionally observe a pie diagram showing where the traffic originates from.

  • How much pursuit volume is there?
  • Is it diminishing, static or expanding?
  • What are the best organic keywords and their positions?
  • What are the competing sites? Does this appear to be precise?
  1. SERPs Appearance

Make the inquiries on web crawlers alongside your image name and area.  Does the area show up? Is it in the first position? Are there site joins?  How great are the titles and depictions that show up? Is there a Knowledge Graph posting in the side bar? How precise is the data? What is by all accounts missing? Does any post affect the brand’s notoriety?

  1. Specialized Factors

View the root space and www robots.txt.  Is there a sanctioned issue or do they strife?

  • Is it demonstrating data about the site that programmers may misuse?
  • Does the site appear to 301 divert to http://www.domain .com?
  1. Appearance

Check the heading and depiction in the Moz SEO Toolbar. Do they read well and show up upgraded for keywords and style. Turn off CSS with the Web Developer Toolbar. Does this uncover any shrouded content? Select all; does this reveal any concealed content? Look through the page content. Rate it 1 to 5 at that point scribble down a couple of notes regarding why you ranked it like this.

  1. Content

Select five pages and visit them. Rate every 1 to 5 at that point scribble down a couple of notes regarding why you ranked it. Ask yourself, is this substance convincing or sticky? Can you efficiently discover a blog, assets or other connection commendable content? How compelling does the content strike you? Would you connect to anything you find? Why or why not?

  1. Expert

Visit ahrefs.com and look is it medium, high or low? How many backlinks and alluding areas? Is there a better proportion?  Look at the inclines on the chart. Do they go up or down?

  1. Online networking

Pursuit Google as well as Bing for mark name and twitter or Facebook and LinkedIn. Do these online networking destinations show up in the indexed lists? Visit every online networking account. Prepare website for promotion. You should to have a decent comprehension of your site’s place in the Internet biological system and have the smart thoughts about what things require more working.

 

Tips for advertising on Instagram

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Instagram has developed into a group of more than 400 million individuals. With that sort of size and everyday activity, Instagram has likewise turned out to be one of the main web-based social networking systems to spend your publicizing dollars on Instagram for business platform. We present to you some Instagram for business tips that can help you for advertising on Instagram to increase your sales.

  1. Craft Good Images

Obviously, Instagram is about pictures. It’s true what the stage is based on. In case you’re not putting out excellent pictures that are the primary thing you have to change. You needn’t bother with an astounding camera to take amazing photographs, either. Most cell phones now have cameras with all that could be essential quality. Some of the basic Instagram photo hacks are:

  • Pick a subject for your bolster and stick to it.
  • Reliable posts.
  • Take a considerable measure of pictures. Careful discipline brings about promising results!
  • Don’t post them all. Go for quality over amount.
  • Keep your edits straightforward.
  1. Run Contests

Challenges are presumably an ideal approach to build deals on Instagram. At any rate, they can help assemble your adherents, image acknowledgment, and engagement.

There are three primary sorts of challenges:

  1. “Like to win” (They simply need to like your photograph)
  2. “Email gated” (Send in your email to win)
  3. Hashtag UGC (Submit a picture with a hashtag)

The best considered for advertising on Instagram is hashtag UGC. Individuals tend to appreciate it the most, and since they’re searching for thoughts to add to their bolster, at any rate, you give them another motivation to include a picture.

  1. Incorporate Links to Your Store

This tip is somewhat of an easy decision, but since of that it’s likewise effortlessly overlooked. A connection to your store (generally set in your profile) provides your followers a method for efficiently getting to be clients. While you can’t interface straightforwardly from your pictures and recordings, you should, in any case, put the URL there for anybody inspired by duplicate pasting it. That is additionally why you should attempt to influence your URLs to be short and coherent.

  1. Use More Hashtags

Not at all like Facebook and Twitter, where using more than two hashtags diminishes engagement, Instagram clients can’t get enough of them. Truth be told, the more hashtags you utilize, the greater engagement you get. In case you don’t know what hashtags to use, you can search for contenders’ hashtags

  1. Give Your Followers Exclusive Info

Some portion of the interest of following a brand on Instagram is the possibility that we’re by one means or another “insiders.” truth be told, it’s in our brain science that being a piece of a gathering persuades us to make a move. Why not benefit from this finding?

Information doesn’t need to be exclusive rebates or coupons simply. You can likewise offer things like:

  • Free trials or items
  • Instagram challenges
  • Pictures and videos of behind the scenes

How Google and Facebook can help marketers

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Luckily, today we have plenty of opportunities when it comes to marketing a brand or business online.

It is no longer news that two of the most powerful ways to bring huge traffic and leads back to your website is by means of Google Ads and Facebook Ads.

Either you want to focus your marketing efforts on Google or Facebook, both platforms will provide you with instant access to hundreds if not millions of users. At the same time, you will also have the necessary tools to reach your target audience faster and easier than ever.

Beyond any doubt, Google is the leading website and search engine in the whole world. As a result, it provides what seems to be a limitless number of users making searches via its database every second daily. In addition, Google cashes in like a crazy machine. You have definitely noticed how much of the screen space is now filled with paid ads. Therefore, advertising with the help of Google searches has become an effective tool to drive customers.

On the other side, there if Facebook that had quickly found itself as one of the most addictive social networks in the world today. Even if people don’t usually search for specific content via Facebook, each user is a major source of demographics and data, which helps marketers to easily optimize and target their ad campaigns.

Google Ads vs. Facebook Ads

Driving huge traffic and bringing new potential customers is all about engagement and delivering your message to the right audience. Therefore, you can use landing pages via Google Ads or short lead generation forms via Facebook Ads.

Regardless of the method or platform you use, Google and Facebook must both be at the top of your list of effective tools.

Here are a few of the major reasons why.

  • Today there are over 3 billion users on the web. Reaching them through Google and Facebook are two of the most powerful ways that guarantee success. If we look at the Facebook Ads platform, we discover that there are over 1.28 billion active users per month, which means over a trillion page views monthly.
  • If you consider to use Google for your marketing campaigns, you can select and track your audience based on geographic location, demographics, keyword targeting, language, device used, and more. When creating ads through Facebook, it’s all about taking advantage of the power of demographic target, including location, interests and behaviors, user demographics, and custom audiences.
  • Both platforms are optimized for complete mobile advertising.

Who Is the Winner?

It is clear enough that both companies are winners. But, it also depends on what exactly you want to achieve through your advertising. If you are interested in immediate sales, then Google Ads is best; while Facebook is a perfect tool for those who want to focus on followers and lead generation. In other words, it’s up to you!

How to develop a promotional strategy

marketing-strategy

After identifying your target audience, it is important to understand the message you are trying to deliver to them via your marketing campaign. If there are more than one target market, the message could also differ based on the potential customer. In addition, you may also need to focus on your marketing in various ways: learn more about product strategy; positioning and differentiation.

Create brand awareness

In order to have a successful promotional strategy, it is crucial to create brand awareness amongst your potential customers. Brand awareness is related to the recognition of your specific product by current and potential customers.

Today, luckily, there are plenty of advertising techniques you can use to create brand awareness among your customers. Some of them are as follows:

  • traditional advertising – it is about business directories, newspapers, magazines, radio or TV, billboards., etc.
  • SEO (search engine optimisation) and PPC (pay-per-click and paid search advertising)
  • social media marketing
  • public relations – that include press releases, events, tours, launches, etc.
  • sales-based techniques – i.e. coupons, discounts, vouchers, competitions, loyalty programs for existing customers
  • direct marketing – i.e. email, packaging designs, mail order catalogues, point of sales displays, etc.

In addition, consider taking advantage of dealer or showroom events, exhibitions, trade shows, where you can benefit from any sales opportunities that may be presented there or check if your target audience is also attending those events.

Sell to your existing customers

If you want to increase your brand awareness, consider marketing it to your existing and loyal customers. When you understand your current customers’ needs and preferences, particularly of those who deal with you often or buy a lot – you are able to develop new methods to target them and, thus, increase your brand awareness.

Another effective strategy is encouraging your existing customers to promote you, as spreading a word about you can be very productive when developing the brand.

Time and measure your campaigns

Regardless of your promotional strategies, it is very important to time your steps towards reaching your target customers at the moment they are the most receptive. When developing strategies make sure they combine both long and short-term offers – special discounts or competitions.

In terms of measuring, you evaluate the effectiveness of your strategy which is very important. This may include asking new customers how they know about you or carrying out surveys before and after every marketing campaign. Monitoring your website traffic and using individual promotional codes for certain sales would also work perfectly. As a result, you will be able to determine your strengths and weaknesses as well as identify where and how you can improve your campaigns.

Making your app appear in the top Google results

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Have you developed an app and want to rank in mobile search engine results? If the answer is Yes, you’re going to need to make room in your SEO strategy for app optimization.

Here are a few tips on how to optimize your app to get the best rank possible.

You need optimization!

Base on a recent Google report, 27% of users are looking for apps in a search engine. The trend is likely to continue, because Google pushes into evidence app downloads from search results paying no regard for Google Play as a search engine. Moreover, Google has become better at ranking apps and this trend will definitely continue.

Although 40% of users still find apps by searching in an app store, it’s still relevant to think of how to optimize your app so that people can find it through a search engine.

Consider the app pack

Regardless of the fact that the word “app” can also include web-based applications as a service, most users think of apps as mobile applications first of all. And Google is aware of that.

Therefore, Google now uses an “app pack” at the top of the mobile search results. You can check it if you search on your mobile device for “photo editor,” for instance.

Use relevant right keywords

The first step of the optimization process is to get a page out of the SEO 101 playbook; i.e. collect the right keywords.

It has been already shown that users who are looking for an app, usually use a noun in their search. Therefore, people might search for “photo editor” or “travel planner.”

Thus, start your optimization process by paying more attention to what your app actually is rather than what it does.

Phrases like “edits photos” is what your app does. Users don’t use such keywords.

Your app is a “photo editor”. That’s is what they will search for.

Improve the title and description

Optimizing the title of your app is very important for SEO purposes. Moreover, Google analyses app descriptions as a text on a web page.

Use the keywords that you have collected from the first step and place them accurately throughout the description. The most important keyword must be placed in the title.

Of course, there are limitations as to the number of characters you can use in the app title, but, in that case, you will need some good creativity regarding what and how you will include in you title and description.

Paid search audience vs. keywords

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Regardless of the fact that today audience targeting is so popular, it is important to also admit some weaknesses as well. It turns out that paid search audience is not that heroic and the most effective targeting method paid searchers had expected it would be.

The purpose of this article is to shed some light on the idea that the keywords can be replaced by audience targeting in paid search.

The keyword is still the most powerful method of targeting for a paid search specialist, but also audience targeting can have a valuable impact in search bidding.

The best example one ever told in terms of the main weakness of audience targeting was from a traditional marketer who has perhaps never used the Keyword Planner. He said the following things:

  • He has two teenage daughters
  • They are within 24 months of each other, therefore in age demographic targeting they would be the same person
  • Both of them are young women, therefore in gender demographic targeting they would be the same person
  • Both of them are his daughters in his care, therefore in income demographic targeting they would be the same person
  • Both of them are living in his house, so in geographical targeting, they would be the same person
  • Both of them share the same friends, so in social targeting, they would be the same person

But, if speaking about personality, they are two different persons. One is creative and enjoys high heels and dresses, while the other loves the outdoors and sports, and wears blue jeans and sneakers almost all the time.

If a marketer using audience-targeting were selling spring dresses and saw them on his list, he would understand three things: (1) they are two high-school girls with the same revenue in the same geographical region, (2) they are both interested in spring dresses, and (3) will make only one sale.

It is not his targeting that causes problems; the thing is that not all those gathered into an audience persona box will work.

Audience targeting itself has shown some weaknesses. Moreover, it is not the saviour of all digital marketing that many believe it to be; and that there is an effective and really working solution that fits perfectly with demographic targeting, but cannot be replaced by it. It is a targeting method paid searchers have used for years now.

It is the keyword.

While audience targeting operates under the law of averages (someone in a demographically targeted list has to actually be interested in what one is selling”), keyword targeting works in individual-revealing user intent.

Keyword targeting can achieve the heights an audience can never, ever do…