YouTube as a powerful promotion tool

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It might be really surprising for you to find out that the average user spends up to 40 minutes per session on YouTube. Whiting this time period, the user is exposed to a lot of advertisements. That is the place for your small business.

The number of people using the Internet for their news and television programming is growing significantly. Therefore, instead of investing into a commercial on radio, television, or print, consider having an ad on YouTube. It will allow you to reach potential customers via a more targeted approach.

There are many benefits of YouTube advertising, including:

REACH

Based on the current statistics, YouTube has 1.3 billion users and they watch almost five billion videos every day. And this number wont’ stop increasing! Therefore, YouTube is a great opportunity for you to spread your message and reach millions of people that can eventually become your customers.

TARGETING

When it comes to targeting, YouTube provides many options to choose from, including:

  • Topic– the subject of the video content
  • Demographics
  • Keywords
  • Placements– specific pages relevant to ad
  • Category– interest

TIME

It turned out that users spend more time on YouTube than on other social networks available today. This is very effective for small business that try to draw more attention to their advertisements. If speaking about mobile users, the average session time spend on YouTube is more than 40 minutes.

COST

In terms of budget, with YouTube ads you pay per video view. A typical video ad runs between $0.10 and $0.30 per view. This depends on the quality of the video, your targeting and the overall goal.

It is for sure that everybody watching a YouTube video has seen the “Skip Ad” button. If so, you might be worried that you will have to pay for a view by the user who didn’t watch your entire ad. You don’t have to worry! YouTube doesn’t charge you for the first five seconds.

MEASURABLE

YouTube ads are more measurable if compared to TV advertising. You probably know how. You have the possibility to track the success of your video digitally by using clicks. Moreover, you can get in touch with your customer service representatives to find out where the consumer heard of your product or service. YouTube also allows advertisers to see when someone skipped your add as well as when people watched the video through YouTube’s Analytics.

So, is YouTube advertising worth giving a try? Definitely yes!

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3 myths about rankings to destroy for a successful business

seomyth

Incorrect assumption will always lead to bad decisions and bad consequences. There are three SEO myths that even the most intelligent people believe.

Myth 1: Doubling organic traffic will double sales

Of course, this can be true. Even more, in some cases, doubling the organic traffic can bring much more than doubling your sales. But SEO cannot be approached with this idea as the main point.

For example, you have site structure problems and a large area dedicated to documentation and a blog. Logically, if you fix the site structure and internal link mistakes, you will begin driving more traffic to the documentation and the blog filled with relevant and interesting content. The thing is that this traffic is less likely to be converting traffic, so driving more the organic traffic is possible without targeting what is really important: conversions.

To avoid this myth, think about different sections of your website, give them a value, and then develop method to make sure that once you are formulating the strategy for those sections of your website, you pay attention to the value of that traffic.

Myth 2: Outranking your competitors is crucial

The goal of our efforts is not about rankings at all, but rather income. You might think different, but if businesses were getting higher revenue from ranking in position 20 than position 1, SEO professionals would be working hard to get all their customers to the top of page three.

In addition, it can be effective to not only looking at keyword amounts with the help of a tool like Moz’s Keyword Explorer, but to use SpyFu, for instance, to get a better understanding of how a site is doing overall.

Myth 3: Keyword tools are accurate

Opening people’s eyes to see the reality is often sad but necessary. A lot of customers include huge search volumes of for the phrases they’re thinking about with their initial emails.

Let’s go back to the part where we mentioned that it is better using Moz’s Keyword Explorer rather than Google’s Keyword Planner. The former is more realistic because Keyword Planner is developed for AdWords traffic and, as a general rule, produces numbers far above the number of unique searchers that would reach a result via organic. The Moz tool pays attention to this and algorithmically adapts for that in order to provide numbers closer to organic reality.

Conclusion

Business owners make a lot of mistakes before campaigns even begin. Most of them are the result of a lack of understanding of how keywords and rankings work. Regardless of how successful the SEO campaign is in terms of rankings attained, if the principles and data that the efforts were based on are misunderstood, it could lead to campaign failure.

The best time for local marketing

local-marketing

Speaking about local search, it is important to point out some of the recent developments and technology that will have an impact both in the short and the long-run.

Today, we live in an exciting era for local marketing tools that will change the way users discover places.

Big Data

When it comes to local searches, proximity is the most important ranking factor. That doesn’t seem to change. However, it is the filter that presents, ranks and sorts out the nearby locations that will change. What filter are we talking about?

You are the filter.

Local discovery will work as proximity that has been filtered by your needs and preferences. The person who is searching will be the one to tell what locations are shown.

Actually, this is nothing new. Major search engines like Google, Bing, Yahoo have been tracking the browsing history in order to personalize the search results. The new thing is the perfection of artificial intelligence and Big Data analytics.

Big Data will now help search engines personalize local search results based on users’ individual preferences. The more the search engine knows about you, the more relevant search results and maps will show up.

Online assistants and voice search

Online or digital assistants will be the connection between customer profiles, the locations they are interested in and products around them.

Today, digital assistants will be present everywhere. On your smartphone, in your house, your car your office. In other words, they will be in any place with internet connection.

Therefore, the assistants such as Google Assistant, Amazon Alexa and Apple’s Siri will become the universal connection between the physical and digital worlds.

Move to augmented reality

With the growing popularity of voice search, you will need to replace the traditional screen on your smartphone and monitor. A picture can render more than a thousand words can, so it doesn’t seem that even a human-like-talking digital assistant will replace our need to see what’s in front of us.

A great solution is to replace the traditional screens with augmented reality. According to Facebook’s latest related to augmented reality, this indeed seems to be the direction we are oriented towards.

Augmented reality will perhaps be an exciting and less privacy-intrusive local discovery development. This will give the opportunity to search for a local restaurant, visualize the exact location of a product right on a shelf or deal with personalized location-based content with beacons. Now, it’s time to keep an eye on beacons.

Beacons

Beacons are a perfect solution in terms of surfacing content in a user’s proximity. The challenge right now is to draw users’ attention to beacons. Nonetheless, if everybody has a digital assistant built in their augmented reality glasses, it will be easy to discover beacon content and personalize it based on your preferences.

This article was written by Rankwinz

Why investing in Facebook in 2017

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It has been already shown that Facebook Ads will bring a lot more leads in 2017 than any other paid network. You’ll need to develop an effective strategy and use it with precision, but today there is a great opportunity for inbound marketers when it comes to Facebook. If you will consider this opportunity, it will pay off during the years to come.

Technology is developing at a fast pace, but that doesn’t mean you won’t miss some significant changes. This is because this doesn’t happen at once, but once in a while. You might have the chance to see the change in motion. Right now, this is for Facebook.

Why Investing in Facebook Ads?

Base on a research carried out by Google, the amount of mobile research B2B buyers do have increased by 91% year over year. This is really important because as consumers now prefer mobile over desktop, B2B buyers do the same. Today they read, research and work on their phones as well as spend time on the Facebook app/Instagram/Messenger.

With the help of Facebook, it is possible to reach these people with Lead Ads that promote you and allow users signing up with just a few clicks.

With Facebook’s Lead Ads, there is no longer needed for users to complete a form using pre-populated info and cut out the landing page step. Both significantly increase conversion rates and make the mobile ads effective for B2B marketers.

The Best Ad Technology

When it comes to ads, Facebook provides you with the most powerful, cutting-edge and effective ad units and targeting. Moreover, they are presented in a way so that marketers can easily execute. Ads are created to meet your goals, which is simple for inbound marketers to get started.

The Future of Facebook Ads

Facebook ad are some of the most effective solutions to make your business grow today. In addition, investing in Facebook today will also help you succeed in the future. When users all over the world go online today, they go to social networks and spend a lot of time with a Facebook property, but that’s just the beginning.

As you might now, the ads haven’t always represented a part of the inbound playbook. But, due to the Facebook innovation, they can be very helpful and not interruptive. There is also the combination of ads and inbound works.

This is just a short summary on how Facebook now helps thousands of business reach unprecedented success.

This article was written by Rankwinz

Importance of Google Analytics for SEO

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Many today know that Google Analytics is crucial for a successful SEO campaign. It doesn’t only offer valuable information about a website but also helps businesses a lot to reach their goals. Before analysing the benefits you can enjoy by using Google Analytics, let’s understand, first of all, what it actually is.

Google Analytics is a free web tool that helps you to collect information about the visitors to your website. In other words, it provides you with valuable information on things such as how a visitor got to your website, what did he/she do when on your website, did they convert or not, and a lot more useful information.

How can Google Analytics help your business?

Google Analytics has four basic areas, including the audience – you can figure out who is visiting your website; acquisition – how visitors got to your website; behaviour – what they did on your website, and conversions – did they do what you expected them to do. Each of these reporting areas is very useful for different business purposes.

In addition, it is important to know that there four key benefits of Google Analytics. They are as follows:

  1. Website usability improvement
  2. Marketing campaign optimisation
  3. Budget allocation
  4. Audience identification

By getting the information about the way visitors use your website plays an important role in terms of understanding if your website satisfies their needs.

Marketing campaign optimisation helps you to figure out what works and what doesn’t work on your website. Therefore, you can later make all the necessary changes in order to improve the functionality of the website.

After you know what is working well and what is not working at all, you can understand where to invest money further. Google Analytics is a great tool here since it helps you identify the gaps in the investments you have made.

Even if you think you know your target audience, the Audience identification report provided by Google Analytics helps you to determine if you are right. In other words, these reports offer user-specific data that is an effective tool to better understand your audience. The data contained in the reports have elements such as visitor’s gender, locations, interests, etc.

Now, it is pretty clear that you must use Google Analytics in order to get your business to a new level. Moreover, it is very easy-to-use and is also flexible so that you can customise it to track everything on your website.

This article was written by Rankwinz

Is Google’s exact match exact?

google-exact much

In the digital era, communication has never been easier. Anyway, every time we want to send a message we — regardless of how simple it might be — we have to make a huge number of decisions. Shall I use the Email? Text? Instant message? Or it is better to call?

In addition to the medium we can use, there are endless things to consider in each and every conversation. Is it important to use a greeting? Is punctuation or capitalization important? Shall I use emojis?

Those subtle nuances and customizations you apply to your emails or text messages can also be applied to your AdWords ads. Consider the amount of impressions your ads serve each day. Now think about how much you could improve your performance if the AdWords system customizes your ad the same way you do your emails. In such a way, you make your readers more receptive to your ads. With a bit of work in AdWords, you can tailor each ad to a user and their auction-time context.

Provide a great deal of components

A great ad unit is a combination of your ad and its extensions. But what kind of extensions to use and when? If you want to deliver great auction-time ads, you will need to provide a great bunch of components.

  1. Optimized ad rotation

An optimized ad rotation is a great advantage. With its help, the system is able to choose the perfect ad for each context. Maybe one ad works better on smartphones; while another works better in a certain geography, etc. It could be that all of those trends differ when those settings are combined. An effective mobile ad in the morning might differ significantly from a great mobile ad in the evening.

Once you’ve started the optimization of ad rotation, you should consider in % served in order to decide the results of ad tests. If you already have more than three ads in a group and you see that something is barely serving, it means that it is probably better to remove that messaging and make something new.

Use a combination of metrics while managing your account to decide which ads must keep running. % served, CTR, total impressions served, CPC, etc., can help you determine which ads could be replaced.

  1. Provide 3 to 5 ads per group

The system is going to select what will work the best for the context and provide different ads to different users at different periods of time. The more ads you have, the more options you’ll have for rendering the perfect message for any context.

If you analyze to ad groups with only one or two ads, you can see that the ad groups with three or more ads would receive up to 15 % more clicks/conversions, as long as you’re optimizing your rotation. Those additional options for messaging make a real difference.

  1. Implement every ad extension that is helpful for users

Extensions represent a part of Ad Rank. They play an important role in terms of performance, as a lot more users click ads with them. Moreover, they are very helpful and provide more information to an ad unit. What is more, they’re already optimized to get the best performance for you. The best combination of extensions is already selected for each auction, so you should definitely consider adding them.

The options included are as follows: call, callout, structured snippet, sitelink, price, review, location, affiliate locations, app, etc. If you don’t have them enabled yet, set them up today. And if you think they’re set up, but you still have doubts, evaluate your extensions to make sure that they work for all of your campaigns.

Tips on finding a professional PPC agency

Pay-per-click marketing is a great tool to achieve your online marketing needs. The industry develops fast, so keeping up-to-date with the latest campaigns and all the developments in terms of technology is very demanding. Therefore, finding a qualified agency to provide you with the best of PPC is extremely important. Here are some tips to help you choose a reliable company for your online advertising needs.

First of all, you must figure out if your business is going in the right direction.

The reason you’re searching for a PPC agency is because you need to achieve certain business goals. In particular, if you are dealing with running online ads for the first time, it’s important to make sure you are going to pay for what you really need because someone will definitely try to sell a product that could be useless at all.

Some important factors to take into account:

  • Your target search niche is new and no one is likely to search for your product.
  • You haven’t evaluated your competitors
  • Your website is not yet able to effectively deal with the traffic you’ll be sending

Define clearly the type of working relationship you need?

Regardless of the common opinion that you can easily work with anyone from all over the world specialising in the field, finding the right cultural match is one of the most important things to consider when looking for a PPC agency. The deal can look perfect on paper, but if you’re not looking into the same direction and happy to collaborate, a lower price or shining list of credentials will lose its effect very quickly.

Know what does an agency need to be ready for?

Make sure to get an answer to this question from the agencies you are going to hire. Just like in any employment process, behavioural interviewing is going to work amazingly. Ask for examples of past projects to see how they handled various situations.

Set realistic expectations

Last, but not least, don’t forget to tell about your expectations for the next year or two, and make that a part of the interview. Ask yourself if you plan to move your business in-house eventually, or you will keep outsourcing in the future? A professional PPC agency will develop an effective plan to help you with your future replacement, and won’t hold your data hostage.

If you’re growing quickly and could expect to double, triple, or 10x the scale of your ads in the near future, make sure you find a partner who will be ready when the time comes.