Have you developed an app and want to rank in mobile search engine results? If the answer is Yes, you’re going to need to make room in your SEO strategy for app optimization.
Here are a few tips on how to optimize your app to get the best rank possible.
You need optimization!
Base on a recent Google report, 27% of users are looking for apps in a search engine. The trend is likely to continue, because Google pushes into evidence app downloads from search results paying no regard for Google Play as a search engine. Moreover, Google has become better at ranking apps and this trend will definitely continue.
Although 40% of users still find apps by searching in an app store, it’s still relevant to think of how to optimize your app so that people can find it through a search engine.
Consider the app pack
Regardless of the fact that the word “app” can also include web-based applications as a service, most users think of apps as mobile applications first of all. And Google is aware of that.
Therefore, Google now uses an “app pack” at the top of the mobile search results. You can check it if you search on your mobile device for “photo editor,” for instance.
Use relevant right keywords
The first step of the optimization process is to get a page out of the SEO 101 playbook; i.e. collect the right keywords.
It has been already shown that users who are looking for an app, usually use a noun in their search. Therefore, people might search for “photo editor” or “travel planner.”
Thus, start your optimization process by paying more attention to what your app actually is rather than what it does.
Phrases like “edits photos” is what your app does. Users don’t use such keywords.
Your app is a “photo editor”. That’s is what they will search for.
Improve the title and description
Optimizing the title of your app is very important for SEO purposes. Moreover, Google analyses app descriptions as a text on a web page.
Use the keywords that you have collected from the first step and place them accurately throughout the description. The most important keyword must be placed in the title.
Of course, there are limitations as to the number of characters you can use in the app title, but, in that case, you will need some good creativity regarding what and how you will include in you title and description.