Why investing in Facebook in 2017

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It has been already shown that Facebook Ads will bring a lot more leads in 2017 than any other paid network. You’ll need to develop an effective strategy and use it with precision, but today there is a great opportunity for inbound marketers when it comes to Facebook. If you will consider this opportunity, it will pay off during the years to come.

Technology is developing at a fast pace, but that doesn’t mean you won’t miss some significant changes. This is because this doesn’t happen at once, but once in a while. You might have the chance to see the change in motion. Right now, this is for Facebook.

Why Investing in Facebook Ads?

Base on a research carried out by Google, the amount of mobile research B2B buyers do have increased by 91% year over year. This is really important because as consumers now prefer mobile over desktop, B2B buyers do the same. Today they read, research and work on their phones as well as spend time on the Facebook app/Instagram/Messenger.

With the help of Facebook, it is possible to reach these people with Lead Ads that promote you and allow users signing up with just a few clicks.

With Facebook’s Lead Ads, there is no longer needed for users to complete a form using pre-populated info and cut out the landing page step. Both significantly increase conversion rates and make the mobile ads effective for B2B marketers.

The Best Ad Technology

When it comes to ads, Facebook provides you with the most powerful, cutting-edge and effective ad units and targeting. Moreover, they are presented in a way so that marketers can easily execute. Ads are created to meet your goals, which is simple for inbound marketers to get started.

The Future of Facebook Ads

Facebook ad are some of the most effective solutions to make your business grow today. In addition, investing in Facebook today will also help you succeed in the future. When users all over the world go online today, they go to social networks and spend a lot of time with a Facebook property, but that’s just the beginning.

As you might now, the ads haven’t always represented a part of the inbound playbook. But, due to the Facebook innovation, they can be very helpful and not interruptive. There is also the combination of ads and inbound works.

This is just a short summary on how Facebook now helps thousands of business reach unprecedented success.

This article was written by Rankwinz

Importance of Google Analytics for SEO

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Many today know that Google Analytics is crucial for a successful SEO campaign. It doesn’t only offer valuable information about a website but also helps businesses a lot to reach their goals. Before analysing the benefits you can enjoy by using Google Analytics, let’s understand, first of all, what it actually is.

Google Analytics is a free web tool that helps you to collect information about the visitors to your website. In other words, it provides you with valuable information on things such as how a visitor got to your website, what did he/she do when on your website, did they convert or not, and a lot more useful information.

How can Google Analytics help your business?

Google Analytics has four basic areas, including the audience – you can figure out who is visiting your website; acquisition – how visitors got to your website; behaviour – what they did on your website, and conversions – did they do what you expected them to do. Each of these reporting areas is very useful for different business purposes.

In addition, it is important to know that there four key benefits of Google Analytics. They are as follows:

  1. Website usability improvement
  2. Marketing campaign optimisation
  3. Budget allocation
  4. Audience identification

By getting the information about the way visitors use your website plays an important role in terms of understanding if your website satisfies their needs.

Marketing campaign optimisation helps you to figure out what works and what doesn’t work on your website. Therefore, you can later make all the necessary changes in order to improve the functionality of the website.

After you know what is working well and what is not working at all, you can understand where to invest money further. Google Analytics is a great tool here since it helps you identify the gaps in the investments you have made.

Even if you think you know your target audience, the Audience identification report provided by Google Analytics helps you to determine if you are right. In other words, these reports offer user-specific data that is an effective tool to better understand your audience. The data contained in the reports have elements such as visitor’s gender, locations, interests, etc.

Now, it is pretty clear that you must use Google Analytics in order to get your business to a new level. Moreover, it is very easy-to-use and is also flexible so that you can customise it to track everything on your website.

This article was written by Rankwinz

Is Google’s exact match exact?

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In the digital era, communication has never been easier. Anyway, every time we want to send a message we — regardless of how simple it might be — we have to make a huge number of decisions. Shall I use the Email? Text? Instant message? Or it is better to call?

In addition to the medium we can use, there are endless things to consider in each and every conversation. Is it important to use a greeting? Is punctuation or capitalization important? Shall I use emojis?

Those subtle nuances and customizations you apply to your emails or text messages can also be applied to your AdWords ads. Consider the amount of impressions your ads serve each day. Now think about how much you could improve your performance if the AdWords system customizes your ad the same way you do your emails. In such a way, you make your readers more receptive to your ads. With a bit of work in AdWords, you can tailor each ad to a user and their auction-time context.

Provide a great deal of components

A great ad unit is a combination of your ad and its extensions. But what kind of extensions to use and when? If you want to deliver great auction-time ads, you will need to provide a great bunch of components.

  1. Optimized ad rotation

An optimized ad rotation is a great advantage. With its help, the system is able to choose the perfect ad for each context. Maybe one ad works better on smartphones; while another works better in a certain geography, etc. It could be that all of those trends differ when those settings are combined. An effective mobile ad in the morning might differ significantly from a great mobile ad in the evening.

Once you’ve started the optimization of ad rotation, you should consider in % served in order to decide the results of ad tests. If you already have more than three ads in a group and you see that something is barely serving, it means that it is probably better to remove that messaging and make something new.

Use a combination of metrics while managing your account to decide which ads must keep running. % served, CTR, total impressions served, CPC, etc., can help you determine which ads could be replaced.

  1. Provide 3 to 5 ads per group

The system is going to select what will work the best for the context and provide different ads to different users at different periods of time. The more ads you have, the more options you’ll have for rendering the perfect message for any context.

If you analyze to ad groups with only one or two ads, you can see that the ad groups with three or more ads would receive up to 15 % more clicks/conversions, as long as you’re optimizing your rotation. Those additional options for messaging make a real difference.

  1. Implement every ad extension that is helpful for users

Extensions represent a part of Ad Rank. They play an important role in terms of performance, as a lot more users click ads with them. Moreover, they are very helpful and provide more information to an ad unit. What is more, they’re already optimized to get the best performance for you. The best combination of extensions is already selected for each auction, so you should definitely consider adding them.

The options included are as follows: call, callout, structured snippet, sitelink, price, review, location, affiliate locations, app, etc. If you don’t have them enabled yet, set them up today. And if you think they’re set up, but you still have doubts, evaluate your extensions to make sure that they work for all of your campaigns.

Tips on finding a professional PPC agency

Pay-per-click marketing is a great tool to achieve your online marketing needs. The industry develops fast, so keeping up-to-date with the latest campaigns and all the developments in terms of technology is very demanding. Therefore, finding a qualified agency to provide you with the best of PPC is extremely important. Here are some tips to help you choose a reliable company for your online advertising needs.

First of all, you must figure out if your business is going in the right direction.

The reason you’re searching for a PPC agency is because you need to achieve certain business goals. In particular, if you are dealing with running online ads for the first time, it’s important to make sure you are going to pay for what you really need because someone will definitely try to sell a product that could be useless at all.

Some important factors to take into account:

  • Your target search niche is new and no one is likely to search for your product.
  • You haven’t evaluated your competitors
  • Your website is not yet able to effectively deal with the traffic you’ll be sending

Define clearly the type of working relationship you need?

Regardless of the common opinion that you can easily work with anyone from all over the world specialising in the field, finding the right cultural match is one of the most important things to consider when looking for a PPC agency. The deal can look perfect on paper, but if you’re not looking into the same direction and happy to collaborate, a lower price or shining list of credentials will lose its effect very quickly.

Know what does an agency need to be ready for?

Make sure to get an answer to this question from the agencies you are going to hire. Just like in any employment process, behavioural interviewing is going to work amazingly. Ask for examples of past projects to see how they handled various situations.

Set realistic expectations

Last, but not least, don’t forget to tell about your expectations for the next year or two, and make that a part of the interview. Ask yourself if you plan to move your business in-house eventually, or you will keep outsourcing in the future? A professional PPC agency will develop an effective plan to help you with your future replacement, and won’t hold your data hostage.

If you’re growing quickly and could expect to double, triple, or 10x the scale of your ads in the near future, make sure you find a partner who will be ready when the time comes.